The essence of being Mahendra Singh Dhoni is set to cross the boundaries of cricket as the India team captain became the first Indian cricketer to announce his own signature brand of international perfumes.
"The development of the new line builds on my own preferences for fragrances that remain fresh and have an international appeal," Dhoni said in a statement.
"I am confident that the range will appeal to those who seek fragrances that are long-lasting and refreshing," he added.
The Indian captain will be personally involved in the creation, formulation and development of the MS Dhoni line of fragrances, which caters exclusively to men.
The launch makes Dhoni the first-ever Indian cricketer to have his own line of fragrances and is expected to be introduced in India, the UAE and the rest of the world before the end of the year.
Beauty Contact is acknowledged as the name behind the success of top celebrity fragrance brands in over 20 countries, including those of Paris Hilton, Jessica Simpson, Perry Ellis, Maria Sharapova, Alfred Sung, Hummer and Bob Mackie.
The first line of fragrances will hit the Indian market around the time of the Twenty20 World Cup, slated to start in mid-September this year in Sri Lanka.
The UAE debut is expected towards the end of the year.
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